Archive for June, 2011

Epsilon beefs up email security 92 days after data breach

Southwest Airlines Email Marketing – Napkin Campaign
Email Marketing

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Southwest Airlines Email Marketing – Napkin Campaign

Epsilon beefs up email security 92 days after data breach
Marketing services firm Epsilon has added new security enhancements to its email marketing platform in collaboration with Verizon Business, Epsilon president and CEO Bryan Kennedy told Direct Marketing News on June 28. The new features include enhanced protection for Epsilon’s information technology (IT) infrastructure and the ability to track malicious IP addresses.


Read mail-security-92-days-after-data-breach/article/206307/”>DMNews

New marketing VP named at GPRMC
The North Platte Telegraph Irina Bassis is the new vice president of marketing and development for Great Plains Regional Medical Center. She fills a position left open since Stu Shepherd’s resignation last summer.
Read more on North Platte Telegraph

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Latest Pay Per Click News

Village News
•GWA customers may now pay their bills over the phone by calling 647-4729 from 8 a.m. to 5 p.m. Monday through Friday.

Customers may still go to the upper Tumon office, open 7:30 a.m. to 6 p.m. Monday through Friday to pay by credit card, cash or check; or you may pay online: www.guamwaterworks.org (click on box Pay GWA). Call 647-2603.
Read more on Pacific Daily News

Travelers willing to pay for better airport security experience
Significant majorities of frequent business and leisure travelers would pay up to $ 150 to enroll in a trusted traveler program, according to a survey conducted by the U.S. Travel Association.The association has recommended that a trusted traveler program be put in place tration is currently considering options for such a …
Read more on South Sound Business Examiner

Ninefold’s ‘click wrap’ cloud storage goes live
Macquarie Telecom’s ‘click wrap’ cloud service provider subsidiary, Ninefold, has announced that its cloud storage service – claimed to be the first of its kind in Australia – is now out of public beta and in full production.


Read more on iTWire

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Inbound Marketing: Get Found Using Google, Social Media, and Blogs (New Rules Social Media Series)

Stop pushing your message out and start pulling your customers in

Traditional “outbound” marketing methods like cold-calling, email blasts, advertising, and direct mail are increasingly less effective.

People are getting better at blocking these interruptions out using Caller ID, spam protection, TiVo, etc. People are now increasingly turning to Google, social media, and blogs to find products and services. Inbound Marketing helps you take advantage of this change by showing you how t

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VN Web Group Attends SES Toronto

VN Web Group Attends SES Toronto
As Attendees at the 8th Annual SES Toronto: The Leading Search & Social Marketing Event, the VN Web Group n the US, Canada, and Abroad.

The 3 Day Conference Provided a Comprehensive Look into the World of Search and Social Marketing Including SEO and PPC.
Read more on PRWeb via Yahoo! News

Pandia Search Engine Marketing News Wrap-up June 25
Some search engine marketing posts and articles we have found interesting this week.


Read more on Pandia

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Gazzang Appoints Heidi Farris Director of Online Marketing

Gazzang Appoints Heidi Farris Director of Online Marketing
Former SolarWinds Marketing Manager Brings Demand Generation Expertise to Growing Cloud Security Com…
Read more on citybizlist Dallas

SalesNexus Announces Instant ACT! Database Import Capability
SalesNexus today announced users of its online CRM and Email Marketing solution can upload ACT! databases for completely automatic, instant import including notes, history, sales opportunities, calendars and custom fields.
Read more on PR Newswire via Yahoo!

Finance

Mobile Marketing For Art Show Comes to iPhone, Android & Blackberry
MobileMarketingMax.com and LIFESPAN Arts Join Up to Create Charlotte, NC Area First Mobile Enhanced Art Show.
Read more on PRWeb via Yahoo! News

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Latest Internet Business News

American Small Business Goes Global
International sales are a vital and growing part of the small and mid-sized business market, according to a new study unveiled today by Portfolio.com, the national business news site for SMB executives more on PR Newswire via Yahoo!

Finance

Internet minders approve big rise in domain names
Internet minders voted Monday to allow virtually unlimited new domain names based on themes as varied as company brands, entertainment and political causes, in the system’s biggest shake-up since it started 26 years ago.
Read more on WPDE Myrtle Beach – Florence

HydroPoint Data Systems Announces Release of WeatherTRAK.net 7.0 Central Internet Management Application with Expanded …
PETALUMA, California–(BUSINESS WIRE)–HydroPoint Data Systems, Inc. announces a major upgrade to their popular WeatherTRAK.net Central Internet Management application to provide On-Demand remote control access and real-time visibility.


Read more on Business Wire

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AMGW AGENCY & CEO Edward deValle Wins Business Leader Award; Top 300 Businesses within the Southern United States

AMGW AGENCY & CEO Edward deValle Wins Business Leader Award; Top 300 Businesses within the Southern United States
A Full-service integrated marketing and communications firm was awarded in June 2011 The Business Leader’s buy 0nline ic levitra Top 300 Small Businesses of the Southern United States.

Miami, FL (PRWEB) June 16, 2011 AMGW AGENCY, a full-service integrated marketing and communications firm, was awarded in June 2011 The Business Leader’s Top 300 Small Businesses of the Southern United States. AMGW AGENCY is leading the …
Read more on redOrbit

Android App Developers Embrace Mobile Affiliate Marketing as a Source of Revenue and New Users
adMobix announces a new SDK at AppNation and gives App developers a way to monetize their products
Read more on PRWeb via Yahoo! News

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Facebook Marketing Tactics: 3 Ways of Pinpointing Your Audience

Video Email Marketing
Video Marketing

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73% of marketers agree that integrating video into email marketing and newsletters increases the click-through rate of those emails. Read more about Video Newsletters.

Facebook Marketing Tactics: 3 Ways of Pinpointing Your Audience
Facebook matches advertisers to users based on users’ interests, activities, favorites, their job titles, as well as the names of the groups they belong to and the pages they are fans of.

That’s a lot of information, and Facebook is st…
Read more on Search Engine Watch

YAMAHA WATERCRAFT TAPS INDIE VIDEO PRODUCERS TO REIMAGINE BRAND
Kennesaw, GA Drum roll please the finalists for the bestindependently-produced Yamaha boating video are Fish and Falling for a Yamaha.And the winner is in the hands of Yamaha boat and WaveRunner online followers.Online now on the Yamaha Boats and Yamaha WaveRunners Facebook pages are the two finalists from the Yamaha Escape from the Ordinary Contest hosted on Poptent.net….
Read more on PitchEngine

Happy Fathers Day From The Beastie Boys
The Beastie Boys have sure embraced viral marketing in past few months. They made a splash back in April when their star studded “Fight For Your Right Revisited Trailer” blew up the interwebs.

The video, >Tadacip served as a promotion …
Read more on WebProNews

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Beyond Viral: How to Attract Customers, Promote Your Brand, and Make Money with Online Video (New Rules Social Media Series)

Beyond Viral: How to Attract Customers, Promote Your Brand,

Promote your product using the most visceral form of social media-online videoLearn how to create cost-effective videos, engage your customers,

compel them to measurable behaviors (awareness, intent, and purchase), and sustain your brand online. Beyond Viral gives you the tools and tricks to successfully use online video to reach your business goals.Author Kevin Nalty is the only career marketer who doubles as one of the most-viewed YouTube comediansForeword by veteran vlogger David Meerman Scot

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Content Rules: How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business (New Rules Social Media Series)

Create bold web content and build a loyal customer base onlineBlogs, YouTube, Facebook, Twitter, and other publishing platforms are giving everyone a “voice,” including organizations and their customers.

So how do you create the bold stories, videos, and blog posts that cultivate fans, arouse passion for your products or services, and ignite your business?Content Rules equips you for online success with a one-stop source on the art and science of developing marketing content that people care abo

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