Click Consult Unveil New Social Media Monitoring Technology
(PRWEB) September 30, 2011
Click Consult, a premier UK digital marketing agency, have launched another new technology designed to improve the social media marketing services they offer their clients.
The Cheshire-based search marketing agency already has an extensive collection of ‘in-house’ developed technologies, and the latest addition is their socialTRAX™ tool. socialTRAX™ monitors the progress of individual social media marketing campaigns by tracking a range of unique metrics including social network referral traffic, feedback and reviews. Click Consult are hoping this latest arrival to the TRAX technology catalogue will allow them to strategize social media campaigns more accurately and improve ROI for their clients.
There has been a recent boom in social media marketing with more and more businesses understanding the value that an improved social media outreach can bring. socialTRAX™ is expected to help clients realise the full potential that social networking sites have as marketing tools by offering in-depth and accurate campaign monitoring and analysis.
“There has been a real upsurge in the number of clients that are looking to invest in our social media services recently, so it was a natural progression for us to develop this social media monitoring technology. I have no doubt that socialTRAX™ is going to be a fantastic addition to our ever growing range of TRAX technologies and I know it’s going to be of real benefit our clients,” said Matt Bullas, Managing Director of Click Consult. “More businesses are beginning to understand how to use the social networks to develop client relationships, and how it positively influences general online visibility. Our expert team of social media marketers can now strategize effective and ethical campaigns more accurately thanks to the data that socialTRAX™ provides.”
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